Braeburn Whisky News

TAKING A BITE OUT OF THE BIG APPLE
Braeburn Whisky Official Sponsors of NYC Tartan Day Parade

After a two-year break, New York is ready to hold its annual celebration of Scottish culture and Braeburn Whisky will be there, right at the heart of the action as sponsors of NYC Tartan Week 2022.

The celebrations include the New York City Tartan Day Parade, which will bring together thousands of people to march through Manhattan on Saturday 9 April. The week-long series of events is a celebration of Scottish heritage and culture, in particular the impact that Scottish people have had on the United States. Scottish-born Hollywood actress and film-maker Karen Gillan has been announced as Grand Marshal of the NYC Tartan Day Parade, only the second woman to have been appointed this title in the history of the event.

With an operational heart in Scotland, and offices in international locations, Braeburn Whisky exemplifies the cross-cultural heritage that is the driving force behind NYC Tartan Week. In addition to lending support to the annual Tartan Day Parade, Braeburn Whisky are also sponsoring the Friday night ceilidh, as organised by the city’s Caledonian Club, a non-profit organisation established in 1856 to celebrate Scottish culture.

“Our sponsorship of the NYC Tartan Day Parade indicates that Braeburn Whisky is making waves globally, and is here to stay,” said Braeburn Whisky CEO Niall Brown. “NYC Tartan Week celebrates the richness and dynamism of Scottish heritage and culture – both the traditional and the modern, and that’s why this sponsorship feels like such a natural fit. We’re proud to be global ambassadors for what this wonderful country has to offer.”

To mark their involvement in the New York City Tartan Day Parade, Braeburn Whisky will be bottling a single cask, single malt whisky distilled at Glen Garioch distillery as a commemorative bottling to mark the event.

The 24th New York City Tartan Week will run 6 – 10 April 2022. The New York City Tartan Day Parade will take place on Saturday 9 April 2022, 2 – 4pm in Manhattan, starting on 44th Street and Sixth Avenue, and the Parade Afterparty takes place at Sony Hall, 4.30 – 8.30pm; tickets are available to purchase through Eventbrite. The Caledonian Club Ceilidh will take place on Friday 8 April, 6pm; tickets are available to purchase from nycaledonian.org/events.